One of the challenges I frequently encounter when coming into a new project as a Fractional Chief Marketing Officer is that my clients often don’t understand the what and…
Early in my career I made a mistake. I thought of myself as an advertising guy. Someone who does marketing strategy, brings a keen insight into the mind of the consumer,…
My birthday was 2 weeks ago. Thanks to all the well-wishers (and those of you who may have missed it, don’t feel bad – I made all my Facebook…
So, I got some great news on Friday. One of my clients just hired a full-time Chief Marketing Officer! Wait, I’m sure you’re thinking. Doesn’t this mean you’re out…
Today is one of those days I rarely get to have any longer. My clients keep me pretty busy, and between them I almost always have meeting to get…
So, I just picked up a new project for an ongoing client of mine. About two years ago we filmed a series of videos for one of their product…
This week I wanted to talk a little about adaptation (not this Adaptation – but movie references are coming). I’ve spent the bulk of my career running businesses – either…
I recently took on a brand reinvention for a client of mine. They are a fairly traditional organization, with over 100 years of history behind them. There is a…
As a marketing consultant, I get involved with all types of projects. Most of them, you’d expect – Digital Strategy, Creative Development, Video Production, etc. But here’s one you…
Well, it’s not Monday. And this isn’t exactly a column about why your company may need an outsourced Chief Marketing Officer. But it being Father’s Day, I wanted to…
