Big News At JK Squared – Introducing Outsourced Sports Marketing
Life is interesting sometimes. I started out as a kid who dreamed of being the next great sports reporter in America. Then when I changed paths into advertising, it…
Hey – I’m a producer! (aka Being an outsourced CMO means you do a lot of different things for a lot of different clients.)
So, I just picked up a new project for an ongoing client of mine. About two years ago we filmed a series of videos for one of their product…
What Happens During A CMO Transition?
So, I got some great news on Friday. One of my clients just hired a full-time Chief Marketing Officer! Wait, I’m sure you’re thinking. Doesn’t this mean you’re out…
Coffee Shops, Food Courts and Power Cables – One “Quiet” Morning In The Life of an Outsourced CMO
Today is one of those days I rarely get to have any longer. My clients keep me pretty busy, and between them I almost always have meeting to get…
The Power of a Brand (a.k.a. Don’t Be Afraid of Change)
I recently took on a brand reinvention for a client of mine. They are a fairly traditional organization, with over 100 years of history behind them. There is a…
Three important lessons I learned from my “new” 1950 Smith Corona Typewriter
My birthday was 2 weeks ago. Thanks to all the well-wishers (and those of you who may have missed it, don’t feel bad – I made all my Facebook…
“Adapt or die.” What’s Moneyball have to do with being an outsourced CMO.
This week I wanted to talk a little about adaptation (not this Adaptation – but movie references are coming). I’ve spent the bulk of my career running businesses – either…
Do you understand what your customers are really thinking? A smart Outsourced CMO can help you say “Yes!”
One of the challenges I frequently encounter when coming into a new project as an outsourced Chief Marketing Officer is that my clients often don’t understand the what and…
The dotted line between sales and marketing – And why a smart Chief Marketing Officer needs to understand both
Early in my career I made a mistake. I thought of myself as an advertising guy. Someone who does marketing strategy, brings a keen insight into the mind of the consumer,…
Is Your Marketing Department Firing On All Cylinders?
As a marketing consultant, I get involved with all types of projects. Most of them, you’d expect – Digital Strategy, Creative Development, Video Production, etc. But here’s one you…
