Big News At JK Squared – Introducing Outsourced Sports Marketing
Life is interesting sometimes. I started out as a kid who dreamed of being the next great sports reporter in America. Then when I changed paths into advertising, it…
The Power of a Brand (a.k.a. Don’t Be Afraid of Change)
I recently took on a brand reinvention for a client of mine. They are a fairly traditional organization, with over 100 years of history behind them. There is a…
Three important lessons I learned from my “new” 1950 Smith Corona Typewriter
My birthday was 2 weeks ago. Thanks to all the well-wishers (and those of you who may have missed it, don’t feel bad – I made all my Facebook…
“Adapt or die.” What’s Moneyball have to do with being an outsourced CMO.
This week I wanted to talk a little about adaptation (not this Adaptation – but movie references are coming). I’ve spent the bulk of my career running businesses – either…
Do you understand what your customers are really thinking? A smart Outsourced CMO can help you say “Yes!”
One of the challenges I frequently encounter when coming into a new project as an outsourced Chief Marketing Officer is that my clients often don’t understand the what and…
The dotted line between sales and marketing – And why a smart Chief Marketing Officer needs to understand both
Early in my career I made a mistake. I thought of myself as an advertising guy. Someone who does marketing strategy, brings a keen insight into the mind of the consumer,…
Is Your Marketing Department Firing On All Cylinders?
As a marketing consultant, I get involved with all types of projects. Most of them, you’d expect – Digital Strategy, Creative Development, Video Production, etc. But here’s one you…
What I learned from my father about being a great organizational leader
Well, it’s not Monday. And this isn’t exactly a column about why your company may need an outsourced Chief Marketing Officer. But it being Father’s Day, I wanted to…
Summer Blog Series (aka “12 reasons why you may need an outsourced CMO.”)
For the last few months, Monday night has meant one thing in my house. Soccer practice. The ongoing ritual of taking my son and his friend to practice, dropping…
