Who is JK Squared?

jk2-jeffJeff Goldscher, Principal and Outsourced CMO

With nearly 25 years of marketing experience (and 15 as a CEO), Jeff has spent his life in the advertising business, working with national brands at agencies both large and small. Founder of Havit Advertising & Co-Founder of Aquarius Sports & Entertainment, both twice named one of the Inc. 5000 fastest growing companies in the US, he’s done strategic, creative & sports marketing work on behalf of Fortune 500 companies like Target, Comcast, Cox Communications, Time Warner Cable, AAA, Choice Hotels and Pulte Homes. Jeff has also been fortunate enough to collaborate iconic brands from across the world of sports, including the NFL, Pro Football Hall of Fame, Ripken Baseball, Indianapolis Motor Speedway and co-marketing programs in the NFL, NHL, MLB, NASCAR, INDY CAR and NCAA.
Now, he puts his marketing skills to use for a wide range of clients as an Outsourced Chief Marketing Officer at JK Squared. Our mission is to provide solutions to business & marketing challenges, working with clients and partners like Factory Athletics, Window Nation, Go Ape, Camps Airy & Louise, Victus Advisors and more. He plugs in as part of your team and provide solutions to your organization that go beyond just marketing and into every aspect of your business.
Specialties Include: Marketing strategies, business organization, leadership, social & digital media, direct marketing, sports marketing, retail marketing, decentralized marketing, b2b marketing, consumer marketing, branding, strategic marketing consulting, creative development.


Mike D’Archangelo, Managing Director of JK2 Sports

Mike brings nearly two decades of hands-on sports marketing experience and applies it to meet the marketing needs of athletic organizations. His creative, innovative and proven marketing solutions are designed to solve the business challenges faced by small colleges & universities, state agencies, non-profits, youth sports organizations, private schools, minor league franchises and corporations seeking to be involved with these properties.
With a decade of experience as an Associate Athletic Director for Marketing at University of Maryland Baltimore County, Mike has a deep familiarity with the NCAA sports marketplace, and creates programs designed especially for schools without large athletic department department staffs including branding, naming opportunities, special event marketing, student & fan engagement, sponsorship procurement & activation, and a wide range of fundraising programs.
Specialties Include:  Keen understanding of the business of athletic organizations; Sponsorship procurement & activation; Event management & planning; Sports marketing programs; Fundraising & development; Student & Fan engagement; Branding and advertising.