Who is JK Squared?

jk2-jeffJeff Goldscher, Principal and Outsourced CMO

With nearly 25 years of marketing experience (and 15 as a CEO), Jeff has spent his life in the advertising business, working with national brands at agencies both large and small. Founder of Havit Advertising & Co-Founder of Aquarius Sports & Entertainment, both twice named one of the Inc. 5000 fastest growing companies in the US, he’s done strategic, creative & sports marketing work on behalf of Fortune 500 companies like Target, Comcast, Cox Communications, Time Warner Cable, AAA, Choice Hotels and Pulte Homes. Jeff has also been fortunate enough to collaborate iconic brands from across the world of sports, including the NFL, Pro Football Hall of Fame, Ripken Baseball, Indianapolis Motor Speedway and co-marketing programs in the NFL, NHL, MLB, NASCAR, INDY CAR and NCAA.
Now, he puts his marketing skills to use for a wide range of clients as an Outsourced Chief Marketing Officer at JK Squared. Our mission is to provide solutions to business & marketing challenges, working with clients and partners like Factory Athletics, Window Nation, Go Ape, Camps Airy & Louise, Victus Advisors and more. He plugs in as part of your team and provide solutions to your organization that go beyond just marketing and into every aspect of your business.
Specialties Include: Marketing strategies, business organization, leadership, social & digital media, direct marketing, sports marketing, retail marketing, decentralized marketing, b2b marketing, consumer marketing, branding, strategic marketing consulting, creative development.