[Left Graphic]: Icon that says “marketing”
[Headline]: Strategic Marketing
[Text]: At JK Squared, we believe in creating strategic marketing solutions. That means identifying your business goals and objectives first. And then creating marketing strategies and tactics designed to achieve them. It’s a philosophy we take seriously.
[Middle Graphic]: Icon that says “agencies”
[Headline]: A White-Label Solution for Agencies
[Text]: JK Squared is designed to fit into your existing operation as an agency. Let us provide the strategic thinking for your clients, that lets them make better use of the resources you already provide. Or, we can help identify new ones.
[Right Graphic]: Icon that says “companies”
[Headline]: An Outsourced CMO for Organizations
[Text]: A strong business or non-profit is constantly growing. And that means sometimes having to find cost-effective solutions for the resources you require. JK Squared can serve as your marketing arm inside your organization, working with whatever resources are in place and finding new ones to fill a need.
Our experience goes far and wide. Here’s just some of what we can do for you.
Marketing Planning: At JK Squared, we take the time to understand your business goals and objectives in order to create the right strategies and tactics to achieve them. Our process allows us to get inside your organization and develop an actionable plan from which all marketing activities should emanate in the same direction.
Branding: If you want your audience to know who you are, you’re going to have to tell them. Creating a strong and consistent brand identity is essential to marketing any product or service. Before executing any outreach activities, JK Squared can help you define your brand.
Direct Marketing: Clicking a link. Making a call. Posting a tweet. If you want your marketing to encourage your audience to act, that’s called direct marketing. And, it’s something JK Squared has more than 20 years of experience in doing. Whether is a branded direct response strategy or building a marketing database, we’ve executed direct marketing campaigns across all media, including broadcast, mail, print, online and social.
Advertising: Getting the message out about what you do, sell or service isn’t a random process. It’s a strategic science. At JK Squared, we can help you identify which media makes the most sense for your message, and develop the creative vehicles that turn it into a compelling campaign for your consumers.
Social Media: Word-of-Mouth Advertising isn’t new. In fact, it’s been around just about forever. New social media tools make it easier than ever to build awareness, sales, a reputation, or a brand – but only if you use them strategically can they be effective. At JK Squared, we understand how to make your social media a part of your strategic marketing plan and can help you identify and train the resources required to execute.
Experiential Marketing: Sometimes the best way to market is to physically get in front of your audience. Whether it’s at a sporting event, concert or convention, having the right strategy and tactical plan to engage is critical when you have to deliver your message in 5-seconds or less. JK Squared has helped develop experiential marketing platforms for some of the largest retailers and brands in the country. Let us help develop yours.
Communications Planning: Delivering the right message to the right audience at the right time is critical in for any marketing platform. That’s why you need to build a strong communication plan designed to deliver your message across a variety of media. At JK Squared, we take the time to understand each of your target audiences and what motivates them to want to listen to your message. That allows us to craft a compelling message and determine which vehicles do the best job of delivering it to your audience.
