JK2 Sports – Outsourced Sports Marketing
We bring 40+ years of sports marketing expertise to our clients, with a real focus on organizations who don’t have the depth or funding to support full-time staff. Led by Managing Director Mike D’Archangelo, JK2 Sports is designed to provide strategic and tactical assistance primarily to small colleges & universities, state agencies, non-profits, youth sports organizations, private schools, minor league franchises and the business community that wants to be involved with these types of properties. We bring a particular expertise to the NCAA marketplace, helping schools without large athletic department department staffs with branding, naming opportunities, special event marketing, student & fan engagement, sponsorship procurement & activation, and a wide range of fundraising programs. The team at JK2 Sports has worked within virtually all areas of athletics – MLB, NFL, NHL, NBA, NASCAR, Indy Car, NCAA, Sports Tourism, Youth Sports – and applies best practices regardless of the size of the client with whom we work. Some of our specific programs include:
Sponsorship Procurement, Activation & Fulfillment: Not every program has the bandwidth to support major sponsorship platforms, but everyone has a need for creating new sources of funding for their athletic department or organization. At JK2 Sports, we can tap into our local network of businesses, work with your current partners and create new opportunities to provide value to all parties. We can help drive revenue, and also activate & fulfill programs using our staff and resources. And for small businesses looking to get into the world of sports, we create broad programs designed to reach a broad audience across a wide network of properties, helping expand your footprint no matter what the budget parameters may look like.
Student & Fan Engagement: Nothing beats a memorable game-day experience for your fans. That’s why we love sports. So making that experience as memorable as possible is critical – not only for your fans and students, but also for your sponsors, staff and supporters. JK2 Sports knows how to help you make game-day come alive, and translate that experience outside the ballpark, stadium or arena to build a strong fan base that’s not tied to W’s.
Event Planning & Management: A good event isn’t just limited to what happens inside that window. There are often weeks of detailed planning & advance work to make sure everything goes off just right. And if the right team isn’t there in place during the event to handle the unexpected, then all of that planning may come to naught. From ideation to execution, JK2 Sports can help make your special events truly special, and your everyday events go beyond the everyday.
Long-Term Fundraising Strategy & Planning: Whether you are looking to capitalize on recent athletic success or need a momentum boost to jumpstart a new initiative, a strong fundraising plan is essential to sustain your organization over the long haul. These funds help provide the administrators, coaches, and athletes in your program the resources necessary to achieve their highest levels of performance. JK2 Sports knows what works based on our combination of crowdfunding platforms, google analytics, and facebook conversions to allow your target audience to not only GIVE but to grow. Let us provide you with a complete guide for your organization’s supporters to create and exceed your annual financial goals.
Premium Seating and Season Ticket Sales Planning: JK2 Sports assesses your venue, and finds fun & easys way to maximize your fans in-game entertainment experience with assets like prime seating, VIP access areas, parking options, and concession upgrades. Season tickets are a great revenue-generating means to allow your fans to be in an exclusive group. We’ll map out a plan for your organization that comes complete with a benefits package, game redemption options, seat upgrades, and special access to your teams without interrupting game preparation for staff, coaches or the players. Together we can turn your games into events, and maximize the available revenue inside your entire venue.
Brand Development & Advertising Creative
At JK2 Sports, our team has helped create new brand identities for iconic sports properties including the Pro Football Hall of Fame to collegiate programs such as the UMBC Retrievers. We understand how to link corporate and sports brands for co-marketing partnerships, and how to leverage sponsorship assets to create a consistent marketing message. Whether on the property or client side, we create lasting brands and campaigns designed to achieve results.
- Brand Identity
- Marketing/Sales Collateral
- Website Design/Development
- Direct Mail
- Print Design/Production
- Out of Home
- Premium Items