Marketing Strategy

At JK Squared, we take the time to understand your business goals and objectives in order to create the right strategies and tactics to achieve them.  Our process allows us to get inside your organization and develop an actionable plan from which all marketing activities should emanate in the same direction.

Communications Planning:  Delivering the right message to the right audience at the right time is critical in for any marketing platform.  That’s why you need to build a strong communication plan designed to deliver your message across a variety of media.  At JK Squared, we take the time to understand each of your target audiences and what motivates them to want to listen to your message.  That allows us to craft a compelling message and determine which vehicles do the best job of delivering it to your audience.

Direct Marketing:  Clicking a link.  Making a call.  Posting a tweet.  If you want your marketing to encourage your audience to act, that’s called direct marketing.  And, it’s something JK Squared has more than 20 years of experience in doing.  Whether is a branded direct response strategy or building a marketing database, we’ve executed direct marketing campaigns across all media, including broadcast, mail, print, online and social.

Social & Digital Marketing: Word-of-Mouth Advertising isn’t new.  In fact, it’s been around just about forever.  New social media tools make it easier than ever to build awareness, sales, a reputation, or a brand – but only if you use them strategically can they be effective.  At JK Squared, we understand how to make your social media a part of your strategic marketing plan and can help you identify and train the resources required to execute.

Creative Design

Getting the message out about what you do, sell or service isn’t a random process.  Creating a strong and consistent brand identity is essential to marketing any product or service. It’s a strategic science.  At JK Squared, we can help you identify which media makes the most sense for your message, and develop the creative vehicles that turn it into a compelling campaign for your consumers.

  • Brand Identity
  • Marketing/Sales Collateral
  • Website Design/Development
  • Direct Mail
  • Broadcast
  • Print Design/Production
  • Out of Home
  • Premium Items
  • Experiential
  • Digital
  • Mobile